Children’s Aid, (CA) helps children in poverty to succeed and thrive by providing comprehensive supports to children and their families in targeted high-needs New York City neighborhoods. TWG was retained to create a strategic plan, which was subsequently embraced by the Board. The strategy and related funding plan called for CA to implement a transformative organizational vision called Keeping the Promise. TWG worked with the CEO and board to develop a set of priorities, a master plan, and a staffing structure for its agency-wide fundraising and communications programs. TWG also developed a mission, mandate, and governance framework for a new charter school founded to support the Keeping the Promise strategy.